Good question. :-) Thanks for asking.

In general, the more points you get, the higher you rank in search results on our site.

For example, most people searching for piano lessons in Los Angeles will see this page: http://www.thumbtack.com/ca/los-angeles/piano-lessons/

You can see that those with the most points rank highest on that page.

It is likely that the higher you rank on that page, the more leads you will get.

In addition, many consumers use the number of points you have as a general proxy for the reputability and trustworthiness of your business. These consumers would prefer to hire someone who has invested the time to earn more points over someone who has not.

I hope this helps. Thanks again for asking.